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Websites & Landing Pages

I've designed over 20 websites and landing pages. Today, we'll delve into the website design process fora language Teaching agency's website, my latest project. While each website follows a similar process, there are slight variations depending on the business, clients, and user needs.

Lezoo: The Online English Teaching Agency

Lezoo is a new agency, that teach teaches english, and now they want to elevate their business by adding more services, better visibility and profffecionalism. Thinking of creating an App in the feature.

The final design, named Tavur, a term my dad often used to describe appearance.

❗Problem

I need a problem statement for a language teaching company website designing project discovery phase. its a company that doesnt have a website, and they have been always fining students by word of mouth, and clients telling other clients now as they dont have other source of bringing people to the classes, they want to find other . And most clients are not aware that the Lezoo language agency has other amazing programs, and new people dont find the company or if they do, the luck of website makes them to look unproffecional so they loose potential clients.

🗻 Challange

I had to consider two distinct user types: those who would use the website and my clients who would update it. While Framer has certain limitations and features controlled by the platform, it also grants designers significant freedom.

👑 My Role

Researching, designing, organizing workshops, designing website, usability testing, design updates.

⚙️ Process

🔎

Discover

Survey
User interviews
User personas

🎯

Define

Research analysis
How might we

⚙️

Develop

Sketches
UI kit
High fidelity design

🚀

Deliver

Usability test
Affinity diagramming
How might we
Design update

😇 Stakeholder interview

I talked to my stakeholders first, understood their business goals, what they want to achive with the website, the problems their business solves, any research they have done prevuesly and other resources I could get.

Screenshot from Stakeholder Interview diagram.

😇 Stakeholder interview & resource evaluation

The stakeholders interview for this project was a bit different from the other ones I have done before, as besides understanding the business needs for my client, I also needed to understand how tach savy my client is, to organize better website handoff and program showcase, but also, this was an opportunity for myself to understand clients who use a template for their business needs.

My clients, have a very specific style they want to achieve, modern, artsy and cool, more like a awrod winning website style, which, to be honest, are not always the most user friendly ones. So, I needed to come up with a cool website design, that would be usable, eye chatchy and make my client happy.

💬 We emphasize our commitment to quality control.

💬 Clients often worry about the final result matching the design.

💬 Our designs convey an artsy and stylish vibe, catering to Balenciaga enthusiasts.

💬 We aim to impress with bold yet simple design choices.

💬 Our designs exhibit feminine subtlety, steering clear of beige styles.

💬 Our clientele primarily comprises tech-savvy individuals with a passion for fashion and a penchant for unique designs, smart solutions, and lighting aesthetics.

💬 We admire award-winning websites that prioritize usability.

💬 Our goal is to leave a lasting impression on users through our website.

💬 We seek to incorporate interactive elements for enhanced user experience.

👽 User persona

I conducted a workshop with Lilith and her teammate to review the client's characteristics and divided them into two personas:

  1. Diasporans: Those living outside Armenia seeking a reliable agency to manage projects entirely, without their direct involvement.

  2. Tech workers: Individuals in search of a creative solution company to design "WOW" spaces for them.

Tigran

The "WOW" lover

“I want to hear a "wow" from my guests ”

Story

Tigran is a beck end developer, who recently bough a house, and is searching for a desgn agency to design some crazy epic home. He loves music, and travels to Netherlands or other countries a lot for music concerts. She wants her house to be a great place for listening to music with friends, great and creative light solution.

Goals

• He wants an epic home

• He wants to know about events going on around wine.

Frustrations

• Ani finds it difficult to choose a good quality wine for different occasions.

• Thinks that the wine industry and culture around it are exclusive and difficult to connect with.

Tigran, one of the 2 user personas.

💬 Moodboard

We went through some websites that she likes and would like Tadeh website to give the same vibe and mood. which all were very cool, indeed very much like a award weening website, for example this one here.

Screenshots of some of the websites that my client liked.

🧐 Competitors review

Market research

By reviewing the comments left under existing Dog Walking apps, we got a better idea of what users want

🧐 Gathering requirements

We analyzed the qualitative research conducted to identify common themes and patterns that emerged from the data. Then, we compiled a list of pain points and desires to address in our app.

  • Users want a feature to save the date in google calendar (Users of competitor's apps)

  • Research participants don't trust people they dont know

  • Participants are worried about the cost

  • Participants are worried that they might not find an available walker

  • The amount of notifications can frustrate the user (Users of competitor's apps)

  • Interview participants are concerned about the right care of the dog

  • Users complain that it's not easy to contact the support  (Users of competitor's apps)

  • Interview participants want real time updates from dogs

  • Participants are worried that the app will take too much time

  • Participants are worried that everyone can become a dog walker right after signing app in the platform

  • Participants want to always be in contact with the walker

Figma

style guide and components

Framer

Platform training

Helping with the set up

Writing a guideline

Some of the websites

Tadeh: The Interior Designer Studio

Lezoo is a new agency, that teach teaches english, and now they want to elevate their business by adding more services, better visibility and profffecionalism. Thinking of creating an App in the feature.

The final design, named Tavur, a term my dad often used to describe appearance.