ABOUT

TryHackMe | United Kingdom

Product Designer (2024 - 2025 contract)

TryHackMe is an online, cloud-based, cybersecurity training platform used by individuals and academics alike. Worked on a B2B Cyber Tabletop Exercise product, from discovery research to high-fidelity prototype delivery.

Helped design and launch a cybersecurity training tool for enterprise teams.
Ran user research (surveys, interviews, contextual inquiries) to identify customers and users needs.
Worked with PMs, engineers and leadership to align product direction with feasibility and business goals.
Managed stakeholders at fortune 500-level companies to validate concepts and gather feedback.
Built high-fidelity UIs using the design system to ensure consistent, accessible design.
Created an MVP to test the core idea early and reduce delivery risk.

Brickwise | Austria

Product Designer (2022 - 2024)

Brickwise is an Austrian real estate investment app, that allows users to buy shares, co-own properties, earn rental income, and sell shares on the app.

Worked on 4 fintech products for web and mobile, helping keep designs consistent and user-friendly.
Built and rolled out a design system that cut design/dev time and improved team alignment.
Ran research and turned findings into actionable insights using personas, journey maps, and storyboards.
Presented research and designs to leadership and updated direction based on feedback.

CLEO Digital | New York

CLEO Digital | USA

UI Designer (2020 - 2022)

Cleo Digital is a boutique digital solutions agency, which designs and develops websites, landing pages, and marketing material for SMBs, NGOs and Fortune 400s.

Designed websites for 8 small businesses and nonprofits.
Created visual design documents (prototypes, moodboards, storyboards, sketches, and product renderings).
Built MVP websites using no-code tools like Webflow, Framer, and Wix to test early ideas quickly.
Served as point of contact for clients on design, led presentations, collected feedback, and managed updates.

Trails For Change | Armenia

Visual Designer (2017 - 2020)

Trails For Change is an NGO in Armenia, that has built and developed over 80 recreational trails, as well as organized educational projects for the nation’s youth, to educate about the outdoors and trail-building.

Designed signage systems, maps, and branding for 80+ trails.
Worked with the Armenian national tourism board to standardize signage and iconography across the trail network.
Conducted user research and public opinion polls on trail signage with users on-site and adjusted based on findings.
Created visual content for marketing, education, and wayfinding.

Other experiences

Before moving into Product Design, I worked as a Graphic Designer, Visual Designer, and photojournalist. In these roles, I developed brand identities, presented design decisions, told stories through visuals, captured human experiences, and even helped build and test hiking trails for usability. These experiences strengthened my problem-solving skills and continue to support my work in UX today.

My skills

Interface design

User Interface design

UX research & synthesis

Design systems management and utilization

Responsive design

Sketch & wireframe

Iterative usability testing

Rapid prototypes

Documentation & presentation

Workshop facilitation

Mapping experiences

Usability testing

Competitor analysis

HTML/CSS (Basic)

Recommendation letters

Tim Woods
Head of Product Management at TryHackMe
I had the pleasure of working with Tsov on a particularly complex and ambitious project at TryHackMe. She led the end-to-end discovery, user research, and prototyping for a major new product initiative, taking on a scope that spanned well beyond core design work.

Tsov conducted user interviews, researched adjacent products, and gathered insights to shape our strategy. She wore multiple hats — not just as a designer building wireframes, mockups, and clickable prototypes, but also stepping into a product management role to scope features, manage stakeholders, and drive the project forward. She even used AI tools like Bolt to build functional MVPs we could test with real users.

Throughout the project, Tsov was highly self-organized, adaptable, and proactive. She worked independently where needed but was also a strong collaborator across our team. Despite the complexity and steep cybersecurity learning curve, she handled challenges with creativity, initiative, and a positive attitude.

I’d happily recommend Tsov to any team looking for a talented, flexible designer who can take ownership, communicate clearly, and deliver high-quality work from concept through to launch.
Lusine Demirchyan
Managing Director at CLEO digital
Tsovinar is a rare gem you wish you could hold onto. I hired Tsov to start as a part time designer at our boutique marketing and design agency. It didn't take long for her to show how valuable she would be to our company. Within a year Tsovinar was leading the rebrand of our own logo and website as the Head of Design. Her aptitude for research, analytics, pitching, communication, and organization on top of her incredible design aesthetic was why she was able to take charge of implementing much needed processes we lacked. Her wonderful attitude and can-do spirit makes her really easy to collaborate with. She was an intricate part of our client onboarding process as Head Designer. Her subject matter expertise in UI/UX Design was always appreciated by our clients who adored working with her. They always loved her designs and learned from the process with Tsov. I threw a lot of new challenges at Tsovinar and she met them head on with a lot of grace and patience. Her talents and friendly personality is very much missed!
Marco Neumayer
COO & CFO at Brickwise
Ms Hakobyan has extremely comprehensive and versatile specialist knowledge, which she always brought to our company in a profitable manner. Her extraordinary creative as well as organizational competence should be emphasized, which enabled her to put new ideas into practice at any time, to plan projects well as to execute them in order to meet the agreed targets in every respect and in the best possible way. Due to her very good comprehension skills, she was always able to quickly grasp even the most difficult situations and to find appropriate solutions. She also impressed at all times with her above-average enthusiasm.
Ms Hakobyan's performance exceeded our expectations at all times and in every respect. She was appreciated at all times because of her always open, friendly and balanced nature.
Her performance always met our expectations in every respect and in the very best way.
Johannes Schrefl
Product Owner at Brickwise
I highly recommend Tsov for her exceptional skills in user experience and design in general. I had the pleasure of collaborating with her on a mobile and web app for a FinTech product, and her expertise in Figma was truly impressive. Tsov's attention to detail, creativity, and ability to transform ideas into visually stunning designs made a significant impact on the project's success. She consistently demonstrated professionalism, responsiveness, and a strong work ethic. It was a pleasure working with Tsov, and I have no doubt that she would be a valuable asset to any team or organization.
Hans Keifer
CFO at Trails For Change
I had the pleasure of working with Tsov at Trails For Change. Not only does she believe in giving back to the community, but she's also a joy to work with.
Tsov has an amazing ability to connect with people from all types of backgrounds and manners, from villagers in Artsakh to challenging clients. She handles it all with proactiveness and positivity. Plus, in the end, all our visuals, websites, signposts, and presentations looked amazing, bringing lots of attention, admiration and compliments.
In short, once you work with Tsov, you won't want to let her go.

Tim Woods
Head of Product Management at TryHackMe
I had the pleasure of working with Tsov on a particularly complex and ambitious project at TryHackMe. She led the end-to-end discovery, user research, and prototyping for a major new product initiative, taking on a scope that spanned well beyond core design work.

Tsov conducted user interviews, researched adjacent products, and gathered insights to shape our strategy. She wore multiple hats — not just as a designer building wireframes, mockups, and clickable prototypes, but also stepping into a product management role to scope features, manage stakeholders, and drive the project forward. She even used AI tools like Bolt to build functional MVPs we could test with real users.

Throughout the project, Tsov was highly self-organized, adaptable, and proactive. She worked independently where needed but was also a strong collaborator across our team. Despite the complexity and steep cybersecurity learning curve, she handled challenges with creativity, initiative, and a positive attitude.

I’d happily recommend Tsov to any team looking for a talented, flexible designer who can take ownership, communicate clearly, and deliver high-quality work from concept through to launch.
Lusine Demirchyan
Managing Director at CLEO digital
Tsovinar is a rare gem you wish you could hold onto. I hired Tsov to start as a part time designer at our boutique marketing and design agency. It didn't take long for her to show how valuable she would be to our company. Within a year Tsovinar was leading the rebrand of our own logo and website as the Head of Design. Her aptitude for research, analytics, pitching, communication, and organization on top of her incredible design aesthetic was why she was able to take charge of implementing much needed processes we lacked. Her wonderful attitude and can-do spirit makes her really easy to collaborate with. She was an intricate part of our client onboarding process as Head Designer. Her subject matter expertise in UI/UX Design was always appreciated by our clients who adored working with her. They always loved her designs and learned from the process with Tsov. I threw a lot of new challenges at Tsovinar and she met them head on with a lot of grace and patience. Her talents and friendly personality is very much missed!
Marco Neumayer
COO & CFO at Brickwise
Ms Hakobyan has extremely comprehensive and versatile specialist knowledge, which she always brought to our company in a profitable manner. Her extraordinary creative as well as organizational competence should be emphasized, which enabled her to put new ideas into practice at any time, to plan projects well as to execute them in order to meet the agreed targets in every respect and in the best possible way. Due to her very good comprehension skills, she was always able to quickly grasp even the most difficult situations and to find appropriate solutions. She also impressed at all times with her above-average enthusiasm.
Ms Hakobyan's performance exceeded our expectations at all times and in every respect. She was appreciated at all times because of her always open, friendly and balanced nature.
Her performance always met our expectations in every respect and in the very best way.
Johannes Schrefl
Product Owner at Brickwise
I highly recommend Tsov for her exceptional skills in user experience and design in general. I had the pleasure of collaborating with her on a mobile and web app for a FinTech product, and her expertise in Figma was truly impressive. Tsov's attention to detail, creativity, and ability to transform ideas into visually stunning designs made a significant impact on the project's success. She consistently demonstrated professionalism, responsiveness, and a strong work ethic. It was a pleasure working with Tsov, and I have no doubt that she would be a valuable asset to any team or organization.
Hans Keifer
CFO at Trails For Change
I had the pleasure of working with Tsov at Trails For Change. Not only does she believe in giving back to the community, but she's also a joy to work with.
Tsov has an amazing ability to connect with people from all types of backgrounds and manners, from villagers in Artsakh to challenging clients. She handles it all with proactiveness and positivity. Plus, in the end, all our visuals, websites, signposts, and presentations looked amazing, bringing lots of attention, admiration and compliments.
In short, once you work with Tsov, you won't want to let her go.

Life out of design

Hiking

I find it oddly satisfying to hike 30-40km, find a tent spot, and stare at the sunset in the same stinky clothes day after day. I have seen bears steal my M&Ms, deer peeing on my tent, elephants trample a neighbor’s yard, the sunset over the Grand Canyon… the list is long.

Handcraft

One of my favorite things to do is to listen to an audiobook while creating handmade decorations, like these macrame mirrors, for my apartment and friends.

Storytelling and doodling

I'm not great at drawing hands and feet, and in general painting. But that doesn't stop me from illustrating memorable moments from my life—like hitchhiking solo and getting picked up by criminals in a stolen car, crashing a wedding and dancing until 3 am, or milking someone's cow while backpacking across Caucasus.

ABOUT

ABOUT

TryHackMe | United Kingdom

Brickwise | Austria

CLEO Digital | New York

CLEO Digital | USA

Trails For Change | Armenia

Other experiences

My skills

Interface design

User Interface design

UX research & synthesis

Design systems management and utilization

Responsive design

Sketch & wireframe

Iterative usability testing

Rapid prototypes

Documentation & presentation

Workshop facilitation

Mapping experiences

Usability testing

Competitor analysis

HTML/CSS (Basic)

Tim Woods

Lusine Demirchyan

Marco Neumayer

Johannes Schrefl

Hans Keifer

Tim Woods

Lusine Demirchyan

Marco Neumayer

Johannes Schrefl

Hans Keifer

Life out of design

Hiking

Handcraft

Storytelling and doodling